SEO

Trends In SEO To Help You Rank High On Search Engines

It is impossible to overemphasize the importance of having a website rank high on search engines like google. As a business owner, or professional offering products or services online, your position on search engine result pages (SERPs) usually determines your success.

For your website to get the high ranking you desire, you need to optimize your website by getting an expert who offers exceptional SEO services London.

Search engine optimization (SEO) is a process that uses content-based and technical tools to increase the organic traffic of a website, and boost ranking on search engines. Organic traffics, is those traffic generated without using paid ads.

SEO is an essential part of digital marketing, and it has evolved over the years. In the past, a website stuffed with the right keywords usually had a high ranking, but things have changed because of the consistent updates in search algorithms by Google.

Google aims always to give users the best experience, and this reflects in their constant move for smarter and more intelligent ways to get results.

Previously, Google used a simple matching of keywords to produce search results, but this has changed. Google is more focused on showing results that are content-sensitive, and it does this by analyzing the intent behind the searcher’s query.

This new update by Google has made keyword stuffing ineffective in making websites rank high on Google search page.

Different SEO trends like keyword stuffing have become obsolete, but some useful ones can make your website to top search engine result pages, and below are SEO trends that would give you the desired result.

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Voice and mobile search

In 2015, the first ten consuming countries of the internet had more people assessing the internet from mobile devices.

Now, more traffic on search engines are from mobile devices, and this led to Google introducing the index for mobile devices.

If your website does not have a superior version for mobile devices, it will not rank among the top for searches.

The internet is always changing, and there is also an increase in the number of voice assistants that use artificial intelligence and voice searches.

This has also influenced Google’s ranking of websites. Results for voice searches are more context-sensitive and conversational. Google is all about making user’s experience better, so they factor this in when ranking websites.

This has made voice and mobile SEO one of the new trends you need to consider for your website if you want to have a top ranking on google.

Featured snippets

When you type in any query on google, you see websites on the result page with small information from the website that gives you the answer for the question you typed in. This is called a featured snippet.

This feature on Google helps people get the answers they need on the result page, even without clicking on the website, and it has changed the way websites get traffic.

Digital marketers may not buy the idea of snippets because it may complicate SEO, but, it is beneficial to users, so it is an SEO trend to consider if you want your ranking on Google to increase.

Video content

YouTube is another popular search engine. Amongst search engines, it is the second most popular. Videos are as important as texts in SEO. You can have several backlinks and use them as features snippets on result pages.

The first step is creating engaging videos with excellent content, but you still need to optimise the videos by using the right text and captions.

You also need to include the relevant keywords on your video captions for them to have a higher ranking.

Conclusion

SEO is dynamic, and some trends are more useful than others at some point. Engaging the right SEO trends is key to getting the top ranking your website needs.

Although most people do not always accept these new SEO trends, they gradually adapt to them and use them to achieve top ranking.

For your SEO in London, contact DubSEO on 020 7183 2266. We are aware of SEO trends that would give your website top ranking on search engine result pages.

It is impossible to overemphasize the importance of having a website rank high on search engines like google. As a business owner, or professional offering products or services online, your position on search engine result pages (SERPs) usually determines your success.

For your website to get the high ranking you desire, you need to optimize your website by getting an expert who offers exceptional SEO services in London.

Search engine optimization (SEO) is a process that uses content-based and technical tools to increase the organic traffic of a website, and boost ranking on search engines. Organic traffics, is those traffic generated without using paid ads.

SEO is an essential part of digital marketing, and it has evolved over the years. In the past, a website stuffed with the right keywords usually had a high ranking, but things have changed because of the consistent updates in search algorithms by Google.

Google aims always to give users the best experience, and this reflects in their constant move for smarter and more intelligent ways to get results. Previously, Google used a simple matching of keywords to produce search result, but this has changed.

Google is more focused on showing results that are content-sensitive, and it does this by analyzing the intent behind the searcher’s query.

This new update by Google has made keyword stuffing ineffective in making websites rank high on Google search page.

Different SEO trends like keyword stuffing have become obsolete, but some useful ones can make your website to top search engine result pages and below are SEO trends that would give you the desired result.

Voice and mobile search

In 2015, the first ten consuming countries of the internet had more people assessing the internet from mobile devices. Now, more traffic on search engines are from mobile devices, and this led to Google introducing the index for mobile devices.

If your website does not have a superior version for mobile devices, it will not rank among the top for searches.

The internet is always changing, and there is also an increase in the number of voice assistants that use artificial intelligence and voice searches. This has also influenced Google ranking of websites.

Results for voice searches are more context-sensitive and conversational. Google is all about making users’ experience better, so they factor this in when ranking websites.

This has made voice and mobile SEO one of the new trends you need to consider for your website if you want to have a top ranking on google.

Featured snippets

When you type in any query on google, you see websites on the result page with small information from the website that gives you the answer for the question you typed in. This is called a featured snippet.

This feature on Google helps people get the answers they need on the result page, even without clicking on the website, and it has changed the way websites get traffic.

Digital marketers may not buy the idea of snippets because it may complicate SEO, but, it is beneficial to users, so it is an SEO trend to consider if you want your ranking on Google to increase.

Video content

YouTube is another popular search engine. Amongst search engines, it is the second most popular. Videos are as important as texts in SEO. You can have several backlinks and use them as features snippets on result pages.

The first step is creating engaging videos with excellent content, but you still need to optimize the videos by using the right text and captions. You also need to include the relevant keywords on your video captions for them to have a higher ranking.

Conclusion

SEO is dynamic, and some trends are more useful than others at some point. Engaging the right SEO trends is key to getting the top ranking your website needs.

Although most people do not always accept these new SEO trends, they gradually adapt to them and use them to achieve top ranking.

For your SEO in London, contact DubSEO on 020 7183 2266. We are aware of SEO trends that would give your website top ranking on search engine result pages.

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