Before consumers make a purchase, do you know what they do? Over 90% of them go online. A consumer will begin by going to an online search engine, such as Google. In the past, the consumer would pick up a phone and call the businesses they were considering transacting with. Now, the consumer conducts a search either on their phone, their tablet, or their computer for businesses they would consider transacting business with. This search is pretty much what SEO or search engine optimization is.
A business owner or the marketing director for a business, then one of your most important duties is to make your business visible online. Search engine optimization is the key to making your business visible in order to build your brand, increase leads, build contacts and increase revenue.
That’s where SEO packages UK companies typically buy come in. Sure, you can throw up a website, but being visible in Google is much harder than just building that website. Google looks at over 250 ranking factors in order to determine which sites go to page 1 of their results.
Can you learn and complete all the steps to get your business ranked high on Google? Possibly, but you will then be spending much of your time and effort on this and other areas of your business will begin to suffer.
Likely, you are asking yourself why you have not looked into SEO packages UK companies tend to buy before now. What’s in them? Take a look.
-SEO Strategy Customized for Your Business
SEO is not something that is done and then left and forgotten. It also is not the same for every business. The right package will involve creating an individualized strategy based on the goals of the business and the competition level. It will be ongoing.
-Research on Keywords
Once the strategy is developed, your SEO company will work with you on keywords and key phrases needed to rank online. An analysis will be run with competitors as well. The strategy will then be updated, with the help of your SEO company as the algorithms change with Google.
-Optimise your website
The strategy and keywords are in place. The next piece to your SEO package is working to optimize your website with content that is high quality as well as technical. Not only will your website feature your products and services, but your SEO company will add Google’s Webmaster Guidelines.
-The Best Backlinks
SEO packages UK will also include backlinking. The backlinks will be high quality and diverse. This will be done on a regular basis using a combination of off-page content writing, social profile posting, local directory posting and media syndication.
Also included in your SEO package will be regular reporting. Reporting will be done by your SEO company weekly and monthly. This will help you to know if you are gaining the results that you were seeking in the first place.
Many SEO packages UK companies buy come with some education As you work with your SEO professional, you will learn more about how they are optimizing your website and why they are doing what they are doing. Of course, as you watch and discuss results, you will be continually learning what is working and what isn’t.
What should you expect?
Just as you didn’t build your business overnight, your SEO professional won’t have you to the number 1 slot overnight. However, with consistent and ongoing work by your SEO professional, your business will work up to the top. In other words, your SEO company will help you earn that spot. Remember, Google looks at over 250 factors when ranking. Once it is up there, it is incredibly difficult for it to be removed from that top spot.
Now that you know what SEO packages UK companies buy include, you understand how this service can help your business when it comes to online visibility. Increased online visibility turns into an increase in the number of customers which then turns into an increase in revenue. SEO packages really are the key to a successful business. Now are you asking yourself, “Why have I not considered SEO Packages UK before now?”
Hitesh is a digital marketing strategist and entrepreneur with more than 12 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which encompasses a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk, and Bouncezap.com, amongst others.